Raw Instinct presents the rags to riches story of Sir Richard Branson - one of the world's most influential and inspirational entrepreneurs. Demonstrating sheer guts, determination and an extraordinary natural instinct for business, Sir Richard Branson, the flamboyant British entrepreneur, is best known for this Virgin brand of over 360 companies. He is a role model that refuses to follow convention, he has pursued and achieved his dreams his way, whilst having more fun than most along the way.